Creative Direction | Store opening in the United Arab Emirates by Matias ZapataCreative Direction | Store opening in the United Arab Emirates by Matias Zapata

Creative Direction | Store opening in the United Arab Emirates

Matias Zapata

Creative Director

Graphic Designer

Digital illustrator

Adobe After Effects

Adobe Photoshop

Blender

Food & Beverage

About the Client: 👥

Lucciano’s is a gourmet ice cream brand based in Mar del Plata, Argentina, in the Buenos Aires province. Known for its commitment to the premium market, Lucciano’s has expanded with over 30 locations across Argentina and internationally, including Europe, North America, and the United Arab Emirates.

For this project, Lucciano’s required a Creative Direction strategy to enhance its brand representation in the UAE. The scope of work included the exclusive design of an “Icepop” tailored for the Middle Eastern market, the development of a moodboard, and the production of a social media reel announcing its arrival in the region.

Store

The store design was modeled and rendered in Blender

ICEPOP: MAJAN

Reel

Reel designed for Lucciano's arrival in the United Arab Emirates. Created in After Effects and Blender

How Did I Achieve These Results? 🛠️

For this project, all functional pieces were developed using an optimized workflow in Blender, focusing on animation, modeling, and 3D rendering. General animations were handled in After Effects, ensuring smooth and professional execution.

Additionally, Lucciano’s provided detailed documentation, a well-structured brief, and institutional graphic elements, making the process more organized and efficient. Thanks to this, the workflow remained clear and seamless, allowing for a polished and high-quality final result.