About the Client: 👥

Lucciano’s is a gourmet ice cream brand based in Mar del Plata, Argentina, in the Buenos Aires province. Known for its commitment to the premium market, Lucciano’s has expanded with over 30 locations across Argentina and internationally, including Europe, North America, and the United Arab Emirates.

For this project, Lucciano’s required a Creative Direction strategy to enhance its brand representation in the UAE. The scope of work included the exclusive design of an “Icepop” tailored for the Middle Eastern market, the development of a moodboard, and the production of a social media reel announcing its arrival in the region.

How Did I Achieve These Results? 🛠️

For this project, all functional pieces were developed using an optimized workflow in Blender, focusing on animation, modeling, and 3D rendering. General animations were handled in After Effects, ensuring smooth and professional execution.

Additionally, Lucciano’s provided detailed documentation, a well-structured brief, and institutional graphic elements, making the process more organized and efficient. Thanks to this, the workflow remained clear and seamless, allowing for a polished and high-quality final result.