Panini di Mare | Rebranding
Antonio Morsillo
CONCEPT
Eating freshly caught seafood is part of an ancient and rooted culture in Puglia, where fish is a revered dish.
BRAND
Panini di Mare is the first Italian food franchise based on fast, healthy, and high-quality seafood dining. PdM is the result of Mario Ottaviano's personal journey, a chef, and owner of Trabucco da Mimì, a charming place located in one of the most picturesque corners of Gargano (Puglia), nestled between the sea-view terraces and the futuristic fishing machine that is Trabucco.
VISION & MISSION
The vision is to extend this extraordinary gastronomic and cultural heritage beyond regional boundaries. Our dishes and sandwiches are the result of research aimed at providing a unique experience to our customers.
The mission is to welcome and promote the taste of the sea within our outlets, ensuring transparency and traceability of its ingredients and products at a fair price.
CREDITS
Art Direction & Graphic Design: Antonio Morsillo
Account & PM: Untype Creative
Year: 2023
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Posted Feb 28, 2025
Panini di Mare is the first Italian food franchise based on fast, healthy, and high-quality seafood dining.
