Panini di Mare | Rebranding

Eating freshly caught seafood is part of an ancient and rooted culture in Puglia, where fish is a revered dish.

Panini di Mare is the first Italian food franchise based on fast, healthy, and high-quality seafood dining. PdM is the result of Mario Ottaviano's personal journey, a chef, and owner of Trabucco da Mimì, a charming place located in one of the most picturesque corners of Gargano (Puglia), nestled between the sea-view terraces and the futuristic fishing machine that is Trabucco.

The vision is to extend this extraordinary gastronomic and cultural heritage beyond regional boundaries. Our dishes and sandwiches are the result of research aimed at providing a unique experience to our customers.

The mission is to welcome and promote the taste of the sea within our outlets, ensuring transparency and traceability of its ingredients and products at a fair price.

Art Direction & Graphic Design: Antonio Morsillo

Account & PM: Untype Creative

Year: 2023