Panini di Mare | Rebranding

Antonio Morsillo

Brand Designer

Packaging Designer

Creative Design

Adobe Illustrator

Food and Beverage

CONCEPT
Eating freshly caught seafood is part of an ancient and rooted culture in Puglia, where fish is a revered dish.
BRAND
Panini di Mare is the first Italian food franchise based on fast, healthy, and high-quality seafood dining. PdM is the result of Mario Ottaviano's personal journey, a chef, and owner of Trabucco da Mimì, a charming place located in one of the most picturesque corners of Gargano (Puglia), nestled between the sea-view terraces and the futuristic fishing machine that is Trabucco.
VISION & MISSION
The vision is to extend this extraordinary gastronomic and cultural heritage beyond regional boundaries. Our dishes and sandwiches are the result of research aimed at providing a unique experience to our customers.
The mission is to welcome and promote the taste of the sea within our outlets, ensuring transparency and traceability of its ingredients and products at a fair price.
CREDITS
Art Direction & Graphic Design: Antonio Morsillo
Account & PM: Untype Creative
Year: 2023
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Posted Feb 28, 2025

Panini di Mare is the first Italian food franchise based on fast, healthy, and high-quality seafood dining.

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Brand Designer

Packaging Designer

Creative Design

Adobe Illustrator

Food and Beverage

Antonio Morsillo

Building unique brand identitis that stay in time.

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