Georgia Dawg Bakery | Shopify Redesign

💫 Client

Georgia Dawg Bakery is a small artisan dog bakery located in Georgia, USA. They were in need of a new brand and platform that would better represent their values and story while showcasing their pawlicious handmade dog treats.



SHOPIFY | WEBDESIGN | BRANDING | SEO

🚀 Mission

❶ Create a new brand that will convey the values and energy of the brand

❷ Design and develop a new website that will convey the essence of the brand, while being UX centered.

❸ Optimise the website and product for SEO



🎁 Project deliverables



Re-Branding:

- Creating a brand that is more modern, playful, and joyful.

- Design of Logo package: Full logo, logotype, logomark

- Color palette + Typography



Website:

- Creation of a new Shopify Website

- Move products from Etsy/Squarespace to Shopify

- Create a blog on Shopify and move articles



SEO Optimisation +

- Keyword Research, Keyword mapping, Competitor Analysis

- Information Architecture

- H1, Meta Title + Description for pages, categories, products

- Set up of Analytics tools





🎨 MINI-BRAND GUIDE





✨ NEW SHOPIFY E-COMMERCE WEBSITE



Georgia Dawg Bakery

Georgia Dawg Bakery

Explore a wide selection of healthy & natural dog treats, all made with love in Georgia.