Georgia Dawg Bakery | Shopify Redesign
Laetitia Nhouyvanisvong
Brand Designer
Web Designer
Creative Design
Canva
Shopify
💫 Client
Georgia Dawg Bakery is a small artisan dog bakery located in Georgia, USA. They were in need of a new brand and platform that would better represent their values and story while showcasing their pawlicious handmade dog treats.
SHOPIFY | WEBDESIGN | BRANDING | SEO
🚀 Mission
❶ Create a new brand that will convey the values and energy of the brand
❷ Design and develop a new website that will convey the essence of the brand, while being UX centered.
❸ Optimise the website and product for SEO
🎁 Project deliverables
Re-Branding:
- Creating a brand that is more modern, playful, and joyful.
- Design of Logo package: Full logo, logotype, logomark
- Color palette + Typography
Website:
- Creation of a new Shopify Website
- Move products from Etsy/Squarespace to Shopify
- Create a blog on Shopify and move articles
SEO Optimisation +
- Keyword Research, Keyword mapping, Competitor Analysis
- Information Architecture
- H1, Meta Title + Description for pages, categories, products
- Set up of Analytics tools
🎨 MINI-BRAND GUIDE
✨ NEW SHOPIFY E-COMMERCE WEBSITE
