GetCrux - AI Creative Strategist to Launch Winning Ads

GetCrux is an AI-powered creative strategy platform that helps enterprises launch winning ads at scale. Instead of guessing what works, their tool creates a repeatable formula for ad creative that performs.

I worked as a contractor alongside GetCrux's internal design team, led by Anupam Anand (Founding Designer). My role was ongoing: maintaining the existing Webflow site, shipping updates as the product evolved, and building new SEO pages to drive organic growth.

The work was a mix of:

CMS setup and management for scalable content across the site

Third-party integrations to connect external tools with the Webflow front end

Analytics pipeline setup to track performance across pages

New SEO pages built to expand their organic footprint

The collaboration was effortless. Clear communication with Anupam and the founding team meant fast turnarounds and minimal back-and-forth. Updates shipped quickly, and the site stayed in sync with the product as it grew.