Marketing Campaign

In my first job I was in charged of the marketing and communications department, It was a small travel agency company and they needed to structure that department. My main activities where to plan and implement the campaigns, online and offline. One of the first ones was in collaboration with other brand VisitHouston, which is a representation to promote the city in Mexico City.

To generate Brand Awareness of the destiny so people knew we sell the product and to get to know more about the city.

Had a first meeting to learn more about what they wanted and how we could help.

Generate a first proposal to promote the destiny and create packages.

Pitch the proposal.

Have feedback and made changes.

Generate a calendar for the actions or activities

Start the campaign.

Google Ads and Youtube campaign

Landing page with information about the destiny and packages

E-mail marketing campaign

Banner in our main web page

Fase to face training sessions for travel agents

I had a calendar with the activies we had to do, so the designer and I where aware of scheduling and we would deliver on time. This is an example

At the end of the campaign I made a report in a presentation to deliver what we had posted and done. And also made and excel with the metrics of the digital campaign. I will show an example of how that looked but our main goal was to generate awareness of the destiny and could say that we achieve our goal. We also generate new leads with all the digital campaign.