Branding for AULAS

"Aulas para la educación ambiental" (Classrooms for Environmental Education) is a project co-directed by TAGMA, a non-profit organization, and DirecTV. The project involves building ecological classrooms in different parts of LATAM with the aim of democratizing environmental education while taking into account the needs and characteristics of local communities and their surroundings.

As a designer, my challenge was to create a consistent graphic system that would unite the project's main concepts - education, sustainability, community, and construction. To achieve this, I designed the logo using letters that resemble building blocks, which children use for play. The first letter of the logo is similar to a tipi tent, which conveys a sense of shelter and warmth. This letter is also used as a reduced version of the logo.