AIEA Golf is an up-and-coming athleisure brand that is filling a gap in the women's golf wear market. Their goal is to create athleisure that is fashion-forward, performance ready, and versatile. This isn't your grandpa's golf wear. I started the account from scratch and was given complete creative freedom. The founder's goal was to build up a social media presence ahead of its launch. She didn't have any content for the first 3 months of our partnership so I got creative and guided her in capturing reels and video footage.