A digital platform for Club 77 that reflects the venue’s identity while supporting events, content and discovery.
Balancing strong visual direction with a clear and flexible structure, allowing the site to evolve alongside the venue’s programming.
Role
Led end-to-end design and Webflow build, working across UX, interface design and responsive implementation.
Approach
The experience was designed to reflect the venue’s underground identity, while maintaining clarity across navigation, event listings and content structure.
A flexible layout system was developed to support regular updates, varying content types and ongoing iteration.
Outcome
Delivered a cohesive and adaptable digital platform that supports both the venue’s identity and its operational needs, providing a strong foundation for ongoing use and growth.
Design and development of the Club 77 digital experience, creating a platform that reflects the venue’s identity while supporting events, content and discovery.