Glaze Brand Identity Refresh and Website Revamp

Glaze approached us with the need to refresh their brand identity and revamp their website to better reflect their product vision and engage users more effectively. The goal was to create an online experience that felt intuitive, modern, and memorable, combining storytelling with smooth interactions and dynamic visuals.

The previous Glaze website lacked cohesion between the brand identity and user experience. Navigation was confusing, content felt static, and the overall design didn’t fully capture the personality of the product. Our challenge was to:

Establish a strong, modern brand identity.

Design a website that tells the Glaze story through scrolling.

Implement microinteractions to make the experience engaging.

Build everything in Webflow for speed, flexibility, and ease of updates.

Produce a hero video that captures the essence of Glaze and enhances storytelling.

Rebranding We started by defining a fresh visual identity—color palette, typography, and UI elements that reflect Glaze’s personality: modern, approachable, and dynamic.

Redesign & Storytelling The new website was crafted as a scrolling narrative, guiding users through Glaze’s story in a seamless and engaging way. Each section is structured to educate, delight, and convert.

Microinteractions Small but impactful animations were implemented to give feedback, enhance navigation, and create moments of delight without overwhelming the user.

Video Production I created the main video featured on the homepage, designed to communicate the Glaze experience visually and reinforce the storytelling of the site.

Webflow Implementation The website was built in Webflow, allowing for responsive layouts, fast loading times, and smooth scroll-triggered animations. This ensures that the brand experience remains consistent across all devices.

The result is a visually engaging, easy-to-navigate website that fully represents Glaze’s brand identity. Users now experience:

A cohesive brand experience that feels modern and approachable.

Story-driven navigation that communicates the value of the product intuitively.

Interactive moments through microinteractions that elevate engagement.

A hero video that visually captures the Glaze story.

A flexible Webflow build that allows the team to scale and update content easily.

The new Glaze website is not just a website—it’s an experience.

Check it out here: Glaze.is