Brand Identity and Website Development for Antídoto Surf

The project for Antídoto Surf, founded and shaped by José Santillán, focused on creating handcrafted surfboards with unique sizes and shapes that stand out for their idiosyncratic style. The brand identity was designed to mirror this distinctiveness, embodying a strong personality and style, while also incorporating elements of disorganization and playfulness. The branding utilizes a main logo and logo mark, along with its variants, and the name “Antídoto” is presented in several different fonts to enhance the brand’s eclectic nature.

The website was developed to emphasize the brand’s uniqueness and to make navigation an enjoyable experience. It features numerous easter eggs that surprise visitors upon refreshing, further reinforcing Antídoto Surf’s commitment to offering a distinct and engaging online presence that reflects the innovative spirit of their surfboards.