Olaitan Kehinde
Copywriter helping brands create ,convert and standout
New to Contra
Olaitan is building their profile!
This ad demonstrates how I use copywriting strategically to help brands connect their product to a specific customer problem and business goal.
For NEXA, the strategy was built around a clear pain point: remote teams losing valuable time to status meetings, manual follow-ups, and scattered project updates. Rather than simply listing features, the copy positions NEXA as a practical solution to those problems.
The messaging follows a direct-response structure: capture attention with the pain point, build interest by highlighting tangible benefits, reinforce the product’s value, and finish with a clear call to action. This approach helps the audience quickly understand not only what NEXA does, but why it matters to them.
The ad is designed to support key business objectives such as increasing product awareness, communicating differentiation, generating trial sign-ups, and moving potential customers further down the conversion funnel.
The dark, minimalist visual direction reinforces NEXA’s modern SaaS positioning while keeping the message focused and easy to scan.
This project reflects my ability to combine audience research, positioning, persuasive messaging, and conversion-focused copy to create work that serves both the customer and the client’s business goals.
1
0
5
My client needed something simple for business advertisement so we created some thing simple yet it gives every detail needed for her business from services provided to pricelist right down to contact
Need something like this send a message ,let’s create something magical !!!
0
6