This ad demonstrates how I use copywriting strategically to help brands connect their product to ...This ad demonstrates how I use copywriting strategically to help brands connect their product to ...
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Olaitan's avatar
Olaitan Kehinde
• 1h
This ad demonstrates how I use copywriting strategically to help brands connect their product to a specific customer problem and business goal.
For NEXA, the strategy was built around a clear pain point: remote teams losing valuable time to status meetings, manual follow-ups, and scattered project updates. Rather than simply listing features, the copy positions NEXA as a practical solution to those problems.
The messaging follows a direct-response structure: capture attention with the pain point, build interest by highlighting tangible benefits, reinforce the product’s value, and finish with a clear call to action. This approach helps the audience quickly understand not only what NEXA does, but why it matters to them.
The ad is designed to support key business objectives such as increasing product awareness, communicating differentiation, generating trial sign-ups, and moving potential customers further down the conversion funnel.
The dark, minimalist visual direction reinforces NEXA’s modern SaaS positioning while keeping the message focused and easy to scan.
This project reflects my ability to combine audience research, positioning, persuasive messaging, and conversion-focused copy to create work that serves both the customer and the client’s business goals.
Completed work
CopywritingAI AutomationGraphic DesignChatGPT
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Mark's avatar
Mark Barliet
pro
• 1h
The headline pain point sits right next to a dashboard screen showing '1 blocker detected, 2 tasks due today' — not a generic product shot. That's what makes 'stop wasting hours on status meetings' a claim you can verify in the same glance instead of just believe.
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