Oladimeji Ekundayo
Digital marketing executive with a nack for everything tech
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Calm & Class: Mobile Interface Design & Orchestration
Designed from the ground up to bring a serene, premium wellness experience directly to the palm of the hand, the mobile interface for CalmandClass.com (http://CalmandClass.com) blends minimalist aesthetics with high-performance e-commerce functionality.
As the digital architect behind this project, I spearheaded and orchestrated the entire mobile transformation—from structural wireframing to final asset execution. The goal wasn't just to make a beautiful website, but to design a frictionless, intuitive ecosystem optimized for the modern mobile shopper.
Key Pillars of the Orchestration
Mobile-First UX/UI: Built entirely for the mobile screen, prioritizing effortless navigation, thumb-friendly touch targets, and a clean layout that eliminates clunky multi-step friction.
Creative Direction & Asset Design: Personally crafted the visual language, including bespoke digital gift card designs and immersive layouts on Shopify, keeping the interface deeply aligned with a premium wellness aesthetic.
Conversion-Engineered Framework: Balanced high-end design with conversion optimization, streamlining the path from discovery to cart to checkout to maximize retention and revenue.
The Outcome: A cohesive, immersive mobile flagship that proves a wellness platform can be breathtakingly calming while operating as a high-velocity conversion engine.
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Led the creative direction for a premium culinary event promotional asset for Samantha’s Bistro, Lagos. The goal was to build a high-impact, sensory visual that drives exclusive ticket sales.
My Role: Creative Direction & Strategy
Concept & Vision: Developed the "sun, smoke, and spice" theme, pairing rich, fiery food styling with elegant, upscale typography.
Design Management: Guided the graphic designer on layout execution, prioritizing visual balance and brand alignment.
Conversion Focus: Structured the asset so that critical transactional details—date, pricing (₦20,000), inclusions, and location—are instantly scannable in a high-contrast bottom banner, as shown
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B2B Growth & Lead Sourcing Specialist
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Project Overview
As the E-commerce Growth & Performance Manager for Class and Calm Lifestyle,
I directed the content design and messaging architecture for a premium digital gift card collection on our wellness Shopify platform. The goal was to build high-converting, visually striking digital assets that align with premium wellness branding and drive direct gift purchases through the storefront.
The Creative & Copy Strategy
To maximize emotional resonance while maintaining strict brand consistency, I established a clear visual hierarchy across all asset variants
Editorial Typography & Tone: I paired an elegant, high-contrast serif typeface for primary hooks (like "The Luxury of Peace" and "Serenity Bundle") with warm, high-end lifestyle imagery to trigger an aspirational sense of self-care
Instant Value Clarity: To ensure immediate transparency for customers skimming the store, I implemented a high-contrast gold laurel-wreath badge system highlighting the exact monetary denominations ($25, $50, $200) across all variants (
Targeted Microcopy: Sub-text hooks were tailored to gifting psychology, using direct phrasing like "Give the gift of deep relaxation" and "A thoughtful way to say, 'You deserve a break'" to lower purchase friction.
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