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Oladimeji Ekundayo
Digital marketing executive with a nack for everything tech
New to Contra
Oladimeji is ready for their next project!
Calm & Class: Mobile Interface Design & Orchestration
Designed from the ground up to bring a serene, premium wellness experience directly to the palm of the hand, the mobile interface for CalmandClass.com (http://CalmandClass.com) blends minimalist aesthetics with high-performance e-commerce functionality.
As the digital architect behind this project, I spearheaded and orchestrated the entire mobile transformation—from structural wireframing to final asset execution. The goal wasn't just to make a beautiful website, but to design a frictionless, intuitive ecosystem optimized for the modern mobile shopper.
Key Pillars of the Orchestration
Mobile-First UX/UI: Built entirely for the mobile screen, prioritizing effortless navigation, thumb-friendly touch targets, and a clean layout that eliminates clunky multi-step friction.
Creative Direction & Asset Design: Personally crafted the visual language, including bespoke digital gift card designs and immersive layouts on Shopify, keeping the interface deeply aligned with a premium wellness aesthetic.
Conversion-Engineered Framework: Balanced high-end design with conversion optimization, streamlining the path from discovery to cart to checkout to maximize retention and revenue.
The Outcome: A cohesive, immersive mobile flagship that proves a wellness platform can be breathtakingly calming while operating as a high-velocity conversion engine.
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Led the creative direction for a premium culinary event promotional asset for Samantha’s Bistro, Lagos. The goal was to build a high-impact, sensory visual that drives exclusive ticket sales.
My Role: Creative Direction & Strategy
Concept & Vision: Developed the "sun, smoke, and spice" theme, pairing rich, fiery food styling with elegant, upscale typography.
Design Management: Guided the graphic designer on layout execution, prioritizing visual balance and brand alignment.
Conversion Focus: Structured the asset so that critical transactional details—date, pricing (₦20,000), inclusions, and location—are instantly scannable in a high-contrast bottom banner, as shown
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B2B Growth & Lead Sourcing Specialist
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Project Overview
As the E-commerce Growth & Performance Manager for Class and Calm Lifestyle,
I directed the content design and messaging architecture for a premium digital gift card collection on our wellness Shopify platform. The goal was to build high-converting, visually striking digital assets that align with premium wellness branding and drive direct gift purchases through the storefront.
The Creative & Copy Strategy
To maximize emotional resonance while maintaining strict brand consistency, I established a clear visual hierarchy across all asset variants
Editorial Typography & Tone: I paired an elegant, high-contrast serif typeface for primary hooks (like "The Luxury of Peace" and "Serenity Bundle") with warm, high-end lifestyle imagery to trigger an aspirational sense of self-care
Instant Value Clarity: To ensure immediate transparency for customers skimming the store, I implemented a high-contrast gold laurel-wreath badge system highlighting the exact monetary denominations ($25, $50, $200) across all variants (
Targeted Microcopy: Sub-text hooks were tailored to gifting psychology, using direct phrasing like "Give the gift of deep relaxation" and "A thoughtful way to say, 'You deserve a break'" to lower purchase friction.
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As the Performance Marketing Executive at PurpleStone Mall, I directed the creative strategy, structured the layout anatomy, and wrote the conversion copy for a multi-asset social media campaign targeting Adidas footwear enthusiasts. Instead of treating each ad as a standalone graphic, I engineered a scalable visual framework designed to maximize click-through rates (CTR) and streamline production pipelines. I mapped out the complete layout and copy architecture before handing it off to a graphic designer for final asset execution.
The Design & Copy Strategy
To achieve maximum scroll-stopping effectiveness on fast-paced mobile feeds, I developed a strict visual hierarchy across the entire asset line
Asymmetric Color Blocking: I utilized a high-contrast, dual-color vector background (deep purple and vibrant orange) slicing diagonally across the canvas. This creates immediate visual friction against typical white or dark-mode social feeds, capturing user attention within the first 0.5 seconds.
Isolated Product Silhouettes: I directed the designer to position the footwear centrally, clean-cut, and overlapping the color boundaries. This creates a 3D "pop" effect, ensuring the product remains the undisputed hero of the ad.
Messaging Clarity & High-Contrast Typography: I structured the copy layout using a heavy, clean sans-serif typeface for the brand and exact product model codes (e.g., Adidas Adilette 22 – HP6516 in image_4.png). Displaying specific inventory codes targets high-intent buyers looking for exact variants, eliminating friction in the discovery phase.
The Conversion Anchor (Visual Eye-Tracking): E-commerce audiences drop off rapidly when pricing is hidden. I placed a high-contrast blue "Price" notification bubble directly beneath the product silhouette, pointing straight down to the pricing in bold orange text. This creates a seamless, intuitive eye-tracking flow: Product \rightarrow Identity \rightarrow Price \rightarrow Call to Action.
Low-Barrier Micro-Copy: The subtle placement of "...Just a click away!" at the bottom-left lowers psychological resistance, while the clean URL placement at the bottom-right anchors brand authority and trust.
*The Results & Performance Impact*
This repeatable design system allowed us to rapidly scale creative production for new inventory arrivals without losing brand consistency or ad performance. By combining data-backed layout architecture with clear conversion copy, this framework directly supported our scaling efforts across Facebook and Instagram ad channels—contributing to an overall 200% engagement growth across our active digital funnels.
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Created a Video Ad for a wellness platform using AI tool and canva. I am a full blown growth marketing professional with worldwide footprint. What do you think about this video ad ?
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Some of my early website banners and designs for my e-commerce platform. CALMANDCLASS.com. I had to pause cause of lack of funding but I love the fact I worked on it.
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This project focuses on building a dual-engine SEO framework tailored specifically for e-commerce brands. By combining targeted Local SEO to dominate region-specific 'near me' searches and high-value geographic hubs with a scalable Nationwide SEO strategy, I capture low-hanging fruit in specific cities while systematically scaling organic visibility and search authority across the country.
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This project focuses on driving predictable, scalable revenue for direct-to-consumer (DTC) e-commerce brands through paid advertising. By aligning data-driven media buying with conversion-focused creative strategies, I build customer acquisition engines on Meta and Google that consistently lower ad costs and increase store profitability.
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This project focuses on building an automated, AI-driven outbound sales engine specifically for B2B SaaS companies. The goal is to entirely remove the manual grind of prospecting while keeping the outreach highly personalized, ultimately driving a consistent flow of Qualified Sales Leads (QSLs) into the pipeline.
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This was a full blown E-commerce platform created for a wellness company in US. I did the graphics design, payment registration and every aspect of the platform.
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