Led the creative direction for

Led the creative direction for a premium culinary event promotional asset for Samantha’s Bistro, Lagos. The goal was to build a high-impact, sensory visual that drives exclusive ticket sales.

My Role: Creative Direction & Strategy

 Concept & Vision: Developed the "sun, smoke, and spice" theme, pairing rich, fiery food styling with elegant, upscale typography.

 Design Management: Guided the graphic designer on layout execution, prioritizing visual balance and brand alignment.

 Conversion Focus: Structured the asset so that critical transactional details—date, pricing (₦20,000), inclusions, and location—are instantly scannable in a high-contrast bottom banner, as shown