Subpass is a digital payments platform built for the speed and culture of African Gen Z. 


Designed to eliminate the friction of everyday utility management, Subpass enables users to purchase data subscriptions, pay bills, and manage essential services all from a single,...
Another week to create greatness.
Another opportunity to build brands that don’t just look good but stand out, speak clearly, and scale with purpose.
#Horode #BrandIdentity #DesignProcess #CreativeDirection #StartupBranding #VisualIdentity #BrandStrategy
5 Tips Every Startup Founder Needs to Hear
Investors don't fund ideas.
They fund clarity.
If your startup pitch leaves people with questions instead of conviction, your brand isn't doing its job.
Here are 5 things every startup founder needs to hear:
1. Validate before you...
New Project Alert!
Lifta is for African Gen Z who want to stay consistent with fitness. Lifta helps users stay consistent with their fitness and daily activity goals through motivation, accountability, and simple tracking.
The logo ideation: The logo icon is made using the brand...
Here is a project I worked on 2 years ago and I'm proud of!
The goal was to create a minimal wordmark logo for the brand.
Carlux is a brand that deals in the sales of Luxury cars.
The logo had a car icon in a negative space, and I used a bold sans-serif font to depict the...
