Noor Mtir

Section, a matcha shop that runs itself

The problem A lot of matcha brands skip the story. You buy a tin and never learn where the leaf grew, how it was shaded or how it was ground. And the instructions come as a little booklet in the box that ends up in a drawer by the second...

Section, a matcha shop that runs itself

The problem A lot of matcha brands skip the story. You buy a tin and never learn where the leaf grew, how it was shaded or how it was ground. And the instructions come as a little booklet in the box that ends up in a drawer by the second...

Most product boxes come with a paper booklet that ends up in a drawer.

So how about instructions that live on a website and walk you through every step, out loud?

seen so many matcha cafes lately that I wanted to see the anatomy of one 💚 so I'm building one. this is the first prototype.

it's a matcha bar, where the drawing is your order tracker. your cup moves through the bar, station by station, as the barista makes it: sift, pour,...