pro
one thing i learned working on ellume's brand identity
color isn't decoration, it's information
we picked a deep midnight blue and a bright energy green not because they looked nice together (they do) but because the brand needed to feel both serious and alive at the same time. an...
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Another Monday and a quick tip for fellow Product Designers:
Forget coffee. A few minutes of browsing beautiful card designs is usually enough to send me down a three-hour redesign spiral.
Any tips on improving your Discovery score?
Built the full brand system for Ellume, renewable energy OS company. Logo, color, type, guidelines, stationery, digital. Navy teal green. Clean, technical, alive.
Summers here and we just started working on something really fun
A y2k brand identity. bold, a little chaotic, very intentional. the kind of project where the mood board phase alone gets you excited to open figma every morning
Also the fact that this kicked off right as the heat...
