Every now and then you come across a creator who completely changes how you think about design. Found Kole Jain about a month ago, and his content has been one of those discoveries for me. Sharp insights, practical examples, and a lot of "why didn't I think of that?" moments.
one thing i learned working on ellume's brand identity
color isn't decoration, it's information
we picked a deep midnight blue and a bright energy green not because they looked nice together (they do) but because the brand needed to feel both serious and alive at the same time. an...
Built the full brand system for Ellume, renewable energy OS company. Logo, color, type, guidelines, stationery, digital. Navy teal green. Clean, technical, alive.