“Can we make it faster with AI?”
A prospect asked me this today.
Fair question.
His feed is all over
“one-shot a launch video with GPT-6 Astra”
The problem? It's a clickbait.
Videos made by designers and animators
are being presented as one-prompt AI results.
Human work is...
I had the pleasure of working with 21st.dev to make small design fixes easy to see.
AI can build a page, but the details don’t always match. Different button sizes. Inconsistent text. Selected states that aren’t clear. The design feels off.
To explain Design Bug Bot, I built a...
Showing features isn’t enough if they look like something people have already seen.
For Typewise, I used the opening to show one clear difference: AI as an add-on versus AI at the core.
First, I showed an old chatbot flow with AI attached at the end. Then Typewise became the...
A Friday pick from the archives. I made this for Whale a few months ago, and it’s still close to my heart.
The task was to explain a product with several features without making viewers work to understand it.
I kept the structure simple: the problem, the main solution, then...
Your launch video comes with something your design team can keep using: the storyboard.
I design every scene from scratch in Figma, simplifying UI screens and dashboards so the product is easier to understand.
You keep that file. Many of my clients pass it to their designers...