“Can we make it faster with AI?” A prospect asked me this today. Fair question. His feed is all over “one-shot a launch video with GPT-6 Astra” The problem? It's a clickbait. Videos made by designers and animators are being presented as one-prompt AI results. Human work is being used as proof that you no longer need the humans. I use AI too. Research, script ideas, rough sketches. Voiceovers with ElevenLabs. It saves me time. It doesn’t create the finished video for me. I still get to know your product. Design each scene in Figma. Simplify busy screens. Make the product easy to follow. Then I animate it by hand. How a screen enters. Where your eye goes next. How long a feature stays visible. How the movement feels with sound. You can ask for changes. Have those changes made precisely. That’s the work behind a video so you can confidently launch your product. I explained that on the call. And I signed the client 🥳 Launching a product or a new feature? I’d love to make the video.