Darrien Williams
Small Business Websites, AI Automation & Lead Systems
Built a custom CRM automation for Nightstack Labs that transforms incoming business inquiries into organized sales opportunities without manual data entry.
Using Make, the system identifies existing companies, creates new records when needed, automatically connects contacts, companies, and deals in HubSpot, and saves AI-generated lead summaries alongside customer requests.
The result is a streamlined lead management process designed to reduce administrative work, prevent inquiries from getting overlooked, and help businesses respond faster, stay organized, and move potential customers through their sales pipeline more efficiently.
Developed and successfully tested as a working demonstration of an end-to-end CRM automation system.
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Created a sample small-business technology assessment to demonstrate how Nightstack evaluates a company's current tools and processes, identifies inefficiencies, and recommends practical improvements across customer intake, lead management, AI, automation, and internal systems. This is a fictional sample case study, not client work.
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Built an automated lead workflow that takes an incoming request, organizes the lead in Google Sheets, notifies the business, and sends the customer a confirmation. The system reduces repetitive manual steps and keeps incoming leads organized as they move through the process.
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Built an AI-assisted customer intake process that collects structured information through a form and analyzes the submission to turn a raw customer request into a clearer, more usable summary. This is one component of a larger connected lead workflow.
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