MYB - app design for a start-up business catalogue brand, focussing on directing users to local brands
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I developed Within Café's refined brand identity and a cohesive packaging system spanning coffee bags, takeaway cups and gelato tubs.
Each piece features bespoke hand-drawn illustrations that bring the brand’s “Elevate Within” philosophy to life, capturing calm, connection and everyday ritual.
A carefully curated palette of deep greens, warm neutrals and soft pastels creates a premium yet welcoming feel, while consistent typography and layout ensure a seamless, elevated experience full of character across every touchpoint.
Underwear Packaging Design - bespoke, hand-drawn illustrations bring the personality of the organic, 100% cotton product to life. The design intentionally embraces the kraft brown cardboard. Designed for retail.