Nayab Gul
Creative Designer | Writer | Transcriptionist
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Designed a premium double-sided business card and visual identity concept for "Lucky Step Footwear." The project combines modern minimalism with luxury aesthetics to position the brand as a sophisticated player in the footwear industry.
Key Deliverables & Responsibilities
Brand Identity & Logo Design: Created an abstract, geometric emblem using gold foil texture paired with clean, sans-serif typography ("LUCKY STEP - Walk Your Journey").
Layout & Visual Hierarchy: Developed a high-contrast two-tone layout for the reverse side—combining matte dark navy with textured off-white cardstock for maximum readability and visual balance.
Information Architecture: Structured contact details using custom minimalist icons and vertical separators to ensure a clean, scannable layout.
Material & Print Specs: Designed with rounded corners, tactile paper textures, and gold foil stamping accents to elevate the brand's physical tactile impression.
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Designed a high-converting, modern promotional graphic for e.l.f. Cosmetics featuring their Power Grip Primer. The goal was to build a clean, visually compelling, and cohesive advertisement optimized for e-commerce and social media conversion while maintaining strong brand consistency.
Key Deliverables & Responsibilities
Visual Hierarchy & Layout: Crafted a balanced, dark-themed compositional layout using sleek teal gradient accents, high-contrast typography, and tropical botanical elements to create depth and premium contrast.
Product Centric Focus: Highlights the e.l.f. Power Grip Primer as the centerpiece, featuring real-feel gel texture swatches and realistic lighting effects to engage beauty consumers.
Information Design & Iconography: Structured key product features into clean, scannable visual modules using custom icons (Water Resistant, 25+ Beauty Ingredients, All Skin Types, 4-in-1 Benefits).
Conversion-Driven Elements: Integrated high-impact promotional badges ("40% OFF") and clear calls-to-action ("SHOP NOW") designed to drive immediate visual interest and click-through rate
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Great branding doesn’t just make a healthcare company look trustworthy—it makes the audience feel it.
For this Woyang Naturals presentation, I focused on turning information into a clear brand story. Instead of simply listing products and claims, the design guides the viewer through the brand’s purpose, products, values, differentiators, and vision in a structured visual journey.
The key lesson? A strong presentation is not about putting more information on every slide. It’s about making the right information easy to understand and remember. Consistent typography, purposeful imagery, visual hierarchy, and a focused color palette can transform a collection of facts into a compelling brand narrative.
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A beautiful design gets attention. A strategic design gives people a reason to remember the brand.
When I designed this 8-post café series, the goal wasn’t simply to make each post “look good.” Each visual had a role — introduce the brand, create atmosphere, showcase the menu, communicate quality, build emotion, and finally drive action.
That’s an important lesson in social media design: consistency is more than using the same colors and fonts. Strong branding comes from creating a visual story where every piece of content feels connected while still offering something new to the audience.
The best social media designs don’t just decorate a feed — they communicate a brand’s personality, build trust, and move the audience from attention to interest. Good design catches the eye; strategic design keeps it.
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