Nathan Hatfield

Building a shared foundation for Healthline Media’s digital products

Healthline Media operated multiple high-traffic digital health properties that had evolved with separate frontend implementations. As new products and experiences launched, that model created duplicated...

I’m designing and developing a custom direct-to-consumer e-commerce platform for a family farm bringing its premium farm-raised meat products online. The project is focused on translating the trust, quality, and personal connection of buying directly from a local producer into a...

Real Appeal RX created an opportunity to solve more than a single product launch. Rather than build another standalone enrollment experience, I led the architecture and development of a reusable platform designed to support multiple healthcare products.

The work consolidated...

Heritage Home Fix needed more than a logo—it needed a visual identity that could establish trust from the first customer interaction and grow with the business.

I developed a complete brand direction for the home services company, combining a distinctive heritage-inspired mark...