Nathan Hatfield

Wellos — Healthcare SaaS Frontend Architecture & Scalable Design Systems

Wellos was an emerging healthcare SaaS platform developed within RVO Health. The platform was being expanded to bring capabilities from established wellness programs, including Real Appeal and Quit for Life,...

Building a shared foundation for Healthline Media’s digital products

Healthline Media operated multiple high-traffic digital health properties that had evolved with separate frontend implementations. As new products and experiences launched, that model created duplicated...

I’m designing and developing a custom direct-to-consumer e-commerce platform for a family farm bringing its premium farm-raised meat products online. The project is focused on translating the trust, quality, and personal connection of buying directly from a local producer into a...

Real Appeal RX created an opportunity to solve more than a single product launch. Rather than build another standalone enrollment experience, I led the architecture and development of a reusable platform designed to support multiple healthcare products.

The work consolidated...