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Real Appeal RX created an opportunity to solve more than a single product launch. Rather than build another standalone enrollment experience, I led the architecture and development of a reusable platform designed to support multiple healthcare products.
The work consolidated shared enrollment patterns into a React and TypeScript architecture while preserving the flexibility required by individual products. I partnered across engineering, product, design, and business teams to define the technical approach, establish reusable development patterns, and guide implementation.
The resulting platform supported Real Appeal RX, a new enrollment experience tied to a significant business opportunity, while reducing duplicated engineering effort and building a stronger foundation for future enrollment products.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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