For years the internet joked about Kevin Durant's ashy legs. CeraVe answered by making him the new face of legs, and the campaign won 7 Cannes Lions, including 2 Golds.
I led creative direction and creative technology on the Cannes Lions entry, and I made the case film and the full creative excellence submission myself. The case film had to trace the joke back to where it started, which meant finding years of game footage, posts and reactions scattered across the internet, all on a 4 week deadline.
I built swarms of AI agents to search for that material and catalog it. Then I shaped the story, cut the film, designed it, and wrote and assembled the submission that went to the jury.
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WAGMI started as a crypto mobile game. I pitched a bigger idea: turn it into a story universe people would follow. That became NiFe Wars, a sci-fi IP spanning anime, comics and collectibles.
This trailer was its debut. I wrote the story, developed the concept and directed the cut. I also brought in Powerhouse Animation, the studio behind Castlevania, as our animation partner. The trailer passed 2M views.
The first three comic volumes sold out in under 15 minutes, about 30,000 units on Whatnot. The IP has brought in more than $7M from comics and collectibles.
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