For years the internet joked about Kevin Durant's ashy legs. CeraVe answered by making him the new face of legs, and the campaign won 7 Cannes Lions, including 2 Golds.

I led creative direction and creative technology on the Cannes Lions entry, and I made the case film and the full creative excellence submission myself. The case film had to trace the joke back to where it started, which meant finding years of game footage, posts and reactions scattered across the internet, all on a 4 week deadline.

I built swarms of AI agents to search for that material and catalog it. Then I shaped the story, cut the film, designed it, and wrote and assembled the submission that went to the jury.