Natalia Ibarcena

Been wanting to level up my AI skills and these new projects with Contra Labs have been extremely exciting!

One of my favorite projects to date — meet The Work Club.

A brand born from deep strategy and vision work. Because this was never just about building a killer visual identity. It was about uncovering their secret sauce — what made them stand out, what gave them a real point of...

Warm minimalism. Quiet luxury. Spaces that feel considered, not curated. These trends aren't just happening in interior design — they're showing up in branding too. And that's not a coincidence.

Both disciplines are doing the same thing underneath: controlling perception. The...

I love a good before and after.

This project was a full transformation for the Pan-American Equestrian Federation, spanning both branding and landing page design. Their previous identity and website felt dated and lacked the clarity and presence the organization truly holds.

This...