Natalia Ibarcena

I love a good before and after.

This project was a full transformation for the Pan-American Equestrian Federation, spanning both branding and landing page design. Their previous identity and website felt dated and lacked the clarity and presence the organization truly holds.

This...

Every month or so, I dive into a brand exploration, a concept I’m craving to unpack creatively.

I build it from the ground up: brand brief, positioning, concept, and full visual identity. A playground, but make it strategic.

Let me introduce the latest moodboard:

Clara Reed | Land...

Maybe a bit late to the game but here's my contra wrapped for 2025!

So thankful to be part of this amazing community of great freelancers!

Two brands, to logo marks. Which one do you like best?