Naseem Khan
AI Automations & Chatbots for Modern Businesses
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Behavior-Based Follow-Up Automation
Designed an intelligent lead nurturing workflow that adapts follow-ups based on customer engagement. The system tracks email opens, link clicks, and inactivity, then automatically sends personalized reminders, re-engagement sequences, or next-step communications at the right time. This ensures leads receive relevant follow-ups, reduces manual effort, and helps businesses maintain consistent communication while improving response and conversion opportunities.
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Most automations look brilliant on Day 1.
That's easy.
The real question is:
Will they still work when the business doubles?
A client recently asked for what seemed like a straightforward setup.
Two subscription plans.
Standard customers receive a Standard sub-account.
Premium customers receive a Premium sub-account.
Simple.
Until reality happens.
A Standard customer upgrades.
A form gets submitted twice.
An old customer comes back.
The business grows from 10 customers to 100.
And that's usually where many "working" automations quietly start becoming liabilities.
Duplicate contacts appear.
Additional sub-accounts get provisioned.
Onboarding sequences fire multiple times.
Teams jump in to manually clean up records.
Clients lose confidence.
And sometimes businesses lose customers worth thousands of dollars because their backend wasn't designed to handle tomorrow's scenarios.
I don't build automations assuming everything will go perfectly.
I intentionally test for the situations most people never think about.
• What happens if someone upgrades?
• What if they downgrade later?
• What if they submit the form twice?
• What if there are 500 customers instead of 50?
• What happens when the business scales faster than expected?
For this project, I designed the workflow to understand customer state before making decisions.
If someone already exists on Standard and upgrades to Premium:
✓ No duplicate contact
✓ No duplicate sub-account
✓ No repeated onboarding
✓ Existing assets transition intelligently
✓ Premium configurations replace Standard automatically
If it's a brand-new Premium customer, the system provisions everything from scratch.
No manual intervention.
No operational debt.
No future cleanup.
Because I don't believe businesses pay more simply for automation.
People pay premium prices for the same reason they buy trusted brands.
Not because they're purchasing features.
Because they're purchasing confidence.
Confidence that the system they invest in today won't become the reason they lose customers tomorrow.
That's how I approach automation.
Not as workflows.
But as infrastructure designed to remain reliable long after growth arrives.
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High-Converting Websites & Funnels Built for Growth
Challenge
The client needed a modern, responsive website and sales funnels that not only looked professional but were also easy to manage without relying on developers for every content update or design change.
Solution
I developed conversion-focused websites and funnels designed to provide a seamless user experience across all devices while giving clients the flexibility to manage and scale their digital presence independently.
Implementation
• Built fully responsive pages optimized for desktop, tablet, and mobile devices
• Leveraged drag-and-drop builders to enable effortless content management and future modifications
• Enhanced visual interactions and user experience with custom HTML, CSS, and JavaScript where needed
• Designed pages with a strong emphasis on speed, usability, and conversion best practices
• Structured funnels to guide visitors naturally toward desired actions such as bookings, inquiries, or purchases
Outcome
✓ Empowered clients to update and manage their websites without ongoing development costs
✓ Delivered a polished and engaging browsing experience for visitors
✓ Reduced dependency on technical resources while maintaining flexibility for future growth
✓ Created digital assets designed to support lead generation, customer engagement, and business scalability
Tech Stack
GoHighLevel • HTML • CSS • JavaScript • Responsive Design • Funnel Development • Conversion Optimization:
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GoHighLevel Email Automation & Branded Email System
Challenge
The client needed professionally designed, mobile-responsive emails that aligned with their brand identity while reducing the time spent manually sending campaigns and follow-ups. Existing emails lacked consistency, engagement, and automation.
Solution
I developed a branded email automation system within GoHighLevel, combining visually appealing email designs with automated workflows to ensure timely and personalized communication throughout the customer journey.
Implementation
• Designed responsive, brand-consistent email templates optimized for desktop and mobile devices
• Built automated email sequences for lead nurturing, follow-ups, and customer engagement
• Configured triggers and workflow logic within GoHighLevel to deliver the right message at the right time
• Ensured a seamless user experience while maintaining the client's visual identity across all communications
Outcome
✓ Enhanced brand consistency across email communications
✓ Reduced manual effort through automation
✓ Improved customer engagement with professionally designed, personalized emails
✓ Enabled the client to scale communication while maintaining a premium customer experience
Tech Stack
GoHighLevel • Email Automation • Responsive Email Design • HTML/CSS • Workflow Automation
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