Naseem Khan's Work | ContraWork by Naseem Khan
Naseem Khan

Naseem Khan

AI Automations & Chatbots for Modern Businesses

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Cover image for Behavior-Based Follow-Up Automation
Designed an intelligent
Behavior-Based Follow-Up Automation Designed an intelligent lead nurturing workflow that adapts follow-ups based on customer engagement. The system tracks email opens, link clicks, and inactivity, then automatically sends personalized reminders, re-engagement sequences, or next-step communications at the right time. This ensures leads receive relevant follow-ups, reduces manual effort, and helps businesses maintain consistent communication while improving response and conversion opportunities.
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Cover image for Most automations look brilliant on
Most automations look brilliant on Day 1. That's easy. The real question is: Will they still work when the business doubles? A client recently asked for what seemed like a straightforward setup. Two subscription plans. Standard customers receive a Standard sub-account. Premium customers receive a Premium sub-account. Simple. Until reality happens. A Standard customer upgrades. A form gets submitted twice. An old customer comes back. The business grows from 10 customers to 100. And that's usually where many "working" automations quietly start becoming liabilities. Duplicate contacts appear. Additional sub-accounts get provisioned. Onboarding sequences fire multiple times. Teams jump in to manually clean up records. Clients lose confidence. And sometimes businesses lose customers worth thousands of dollars because their backend wasn't designed to handle tomorrow's scenarios. I don't build automations assuming everything will go perfectly. I intentionally test for the situations most people never think about. • What happens if someone upgrades? • What if they downgrade later? • What if they submit the form twice? • What if there are 500 customers instead of 50? • What happens when the business scales faster than expected? For this project, I designed the workflow to understand customer state before making decisions. If someone already exists on Standard and upgrades to Premium: ✓ No duplicate contact ✓ No duplicate sub-account ✓ No repeated onboarding ✓ Existing assets transition intelligently ✓ Premium configurations replace Standard automatically If it's a brand-new Premium customer, the system provisions everything from scratch. No manual intervention. No operational debt. No future cleanup. Because I don't believe businesses pay more simply for automation. People pay premium prices for the same reason they buy trusted brands. Not because they're purchasing features. Because they're purchasing confidence. Confidence that the system they invest in today won't become the reason they lose customers tomorrow. That's how I approach automation. Not as workflows. But as infrastructure designed to remain reliable long after growth arrives.
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Cover image for High-Converting Websites & Funnels Built
High-Converting Websites & Funnels Built for Growth Challenge The client needed a modern, responsive website and sales funnels that not only looked professional but were also easy to manage without relying on developers for every content update or design change. Solution I developed conversion-focused websites and funnels designed to provide a seamless user experience across all devices while giving clients the flexibility to manage and scale their digital presence independently. Implementation • Built fully responsive pages optimized for desktop, tablet, and mobile devices • Leveraged drag-and-drop builders to enable effortless content management and future modifications • Enhanced visual interactions and user experience with custom HTML, CSS, and JavaScript where needed • Designed pages with a strong emphasis on speed, usability, and conversion best practices • Structured funnels to guide visitors naturally toward desired actions such as bookings, inquiries, or purchases Outcome ✓ Empowered clients to update and manage their websites without ongoing development costs ✓ Delivered a polished and engaging browsing experience for visitors ✓ Reduced dependency on technical resources while maintaining flexibility for future growth ✓ Created digital assets designed to support lead generation, customer engagement, and business scalability Tech Stack GoHighLevel • HTML • CSS • JavaScript • Responsive Design • Funnel Development • Conversion Optimization:
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Cover image for GoHighLevel Email Automation & Branded
GoHighLevel Email Automation & Branded Email System Challenge The client needed professionally designed, mobile-responsive emails that aligned with their brand identity while reducing the time spent manually sending campaigns and follow-ups. Existing emails lacked consistency, engagement, and automation. Solution I developed a branded email automation system within GoHighLevel, combining visually appealing email designs with automated workflows to ensure timely and personalized communication throughout the customer journey. Implementation • Designed responsive, brand-consistent email templates optimized for desktop and mobile devices • Built automated email sequences for lead nurturing, follow-ups, and customer engagement • Configured triggers and workflow logic within GoHighLevel to deliver the right message at the right time • Ensured a seamless user experience while maintaining the client's visual identity across all communications Outcome ✓ Enhanced brand consistency across email communications ✓ Reduced manual effort through automation ✓ Improved customer engagement with professionally designed, personalized emails ✓ Enabled the client to scale communication while maintaining a premium customer experience Tech Stack GoHighLevel • Email Automation • Responsive Email Design • HTML/CSS • Workflow Automation
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Cover image for E-commerce Payment & CRM Automation
E-commerce Payment & CRM Automation System Challenge The client operated an e-commerce store on WooCommerce and needed a reliable way to connect payment processing with their CRM. Customer and order information had to be transferred manually, creating delays, duplicate work, and the risk of inaccurate records. Solution I designed an automated workflow that connected WooCommerce, Authorize.Net (http://Authorize.Net), and GoHighLevel using Pabbly Connect. The system was built to synchronize customer data, payment events, and order information in real time. Implementation • Captured payment and order events from Authorize.Net (http://Authorize.Net) and WooCommerce • Automatically created or updated contacts inside GoHighLevel • Passed customer and transaction data between platforms through Pabbly Connect • Triggered post-purchase workflows, follow-ups, and customer nurturing sequences • Reduced dependency on manual data entry and repetitive administrative tasks Outcome ✓ Streamlined customer onboarding and CRM management ✓ Improved data accuracy across platforms ✓ Saved operational time by automating repetitive processes ✓ Enabled the client to focus more on customer engagement and business growth instead of managing integrations manually Tech Stack WordPress • WooCommerce • Authorize.Net (http://Authorize.Net) • GoHighLevel • Pabbly Connect • API Integrations
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Cover image for AI Reporting Engine for Marketing
AI Reporting Engine for Marketing Agencies Managing multiple Ad Accounts Marketing agencies shouldn't spend mornings exporting spreadsheets, interpreting metrics, and manually updating clients. I built an autonomous reporting system that transforms raw Meta Ads data into executive-ready insights and delivers them to every client before the workday even starts. The Challenge Agencies scaling beyond a handful of clients often struggle with reporting. As account volume grows, teams spend more time preparing updates than optimizing campaigns. The Solution An AI-powered reporting engine designed to operate entirely in the background. Every morning, the system: • Pulls fresh campaign data directly from Meta Ads through the Graph API • Stores historical performance data for long-term trend analysis • Uses AI to identify anomalies, wins, losses, and optimization opportunities • Generates personalized reports tailored to each client's campaigns • Delivers polished summaries automatically through Slack Whether an agency manages 10 clients or 100+, every account receives a customized performance update without human involvement. Business Outcomes ✓ Eliminate manual reporting workflows ✓ Improve client communication consistency ✓ Scale operations without hiring additional account managers ✓ Enable teams to focus on strategy rather than repetitive tasks Tech Stack GoHighLevel • n8n • OpenAI • Meta Graph API • Slack API • Database Systems • Custom AI Workflows Built for agencies looking to turn reporting into an autonomous process and provide a premium client experience at scale.
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