Naomie Touré Samarou
Creator Partnerships & Cultural Marketing Specialist
New to Contra
Naomie is ready for their next project!
On × Community Leaders
CloudEclipse FW23
• Led the creator strategy and onboarding of ten running creators and community leaders across the UK and US for the launch of the CloudEclipse. The campaign centred around authentic first impressions and wear-testing experiences,...
On × Cheyenne & Logane
SS23 THE ROGER Spin
• Led creator campaign management for French movement artists Cheyenne and Logane for the launch of THE ROGER Spin. Blending dance and creative movement, the campaign showcased the versatility and lightness of the shoe through an...
On × Joana Hanna
SS24 Apparel
• Managed the end-to-end creator campaign for Paris-based creator Joana Hanna, introducing her as an On partner through a content series inspired by her Parisian roots and unique perspective on movement. Featuring the SS24 Apparel ‘Feel Nothing’...
Rolling Stone Africa × AlphaTheta
One of One: LeadHER by the Beat
• Led end-to-end campaign management for AlphaTheta's LeadHER by the Beat initiative celebrating women shaping the future of sound across Africa. The campaign featured DJs Chelsea Sloan (South Africa), DJ Michelle...
