NANA
AI Creative Director for Fashion, Beauty & Art Campaigns
New to Contra
NANA is ready for their next project!
Pink Editorial — Fashion & Lifestyle Concept
A bold fashion editorial built around saturated pink styling, open blue skies and exaggerated camera perspectives.
The concept explores contrast between playful colour and confident styling, using low-angle compositions, wide environmental framing and fisheye distortion to create a more expressive, campaign-led visual language.
Created as a study in fashion storytelling for apparel, accessories and youth-focused lifestyle brands.
Creative Direction · AI Visual Production · Virtual Model Direction · Fashion Editorial
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Dream Object — Spec Campaign for Kira Kira
An independent speculative campaign created for Kira Kira, exploring how a small 3D accessory could become the centre of an immersive fashion world.
I developed the creative direction around dreamy product storytelling, experimental perspectives, surreal scale and NANA, my virtual model, to move the product beyond a traditional product shot and into a complete visual campaign.
Creative Direction · AI Visual Production · Virtual Model Direction · Product Editorial
The concept was later noticed and reposted by Kira Kira on their official Instagram.
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Lavender Study — Virtual Fashion Editorial
A minimal fashion editorial exploring contrast between soft lavender tones and structured black styling.
Created as a study in virtual fashion direction, combining controlled studio composition, expressive posing and editorial portraiture.
Creative Direction · AI Visual Production · Virtual Model Direction · Fashion Editorial
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Slow Morning — Lifestyle & Beauty Editorial
A soft lifestyle editorial exploring quiet morning rituals through natural light, intimate portraiture and understated styling.
The visual direction was built around warm neutrals, delicate textures and everyday moments — balancing polished beauty imagery with a more personal, lived-in feel.
Created as a study in lifestyle storytelling for beauty, skincare, sleepwear and lifestyle brands.
Creative Direction · AI Visual Production · Virtual Model Direction · Lifestyle Editorial
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