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NANA
AI Creative Director for Fashion, Beauty & Art Campaigns
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GALLERY L
Auckland, New Zealand
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Auckland, New Zealand
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LIVING INK — Surreal Luxury Fashion Campaign Film LIVING INK is an original short-form fashion campaign built around NANA, exploring black ink as a living visual language. The campaign unfolds through a controlled palette of warm ivory, transparent glass and glossy black, moving between macro material studies, beauty close-ups, fashion details and monumental surreal environments. Its pacing shifts between rapid visual interruptions and slower hero moments, creating a dynamic fashion-film rhythm while keeping NANA — rather than the effects themselves — at the centre of the campaign. I led the concept, creative direction, character styling, environment design, motion development and final edit, bringing each element together as a cohesive luxury fashion and beauty campaign film.
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NANA — LOOK 01 | AI Fashion Film An experimental fashion film exploring contrast through cream, ink, and a single black strand. I developed the piece from concept through final motion, combining AI-generated fashion visuals with cinematic movement, transitions, editing, and colour to create a short-form editorial designed for fashion, beauty, and digital campaigns. Creative Direction · AI Visuals · Motion · Edit & Colour
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Pink Editorial — Fashion & Lifestyle Concept A bold fashion editorial built around saturated pink styling, open blue skies and exaggerated camera perspectives. The concept explores contrast between playful colour and confident styling, using low-angle compositions, wide environmental framing and fisheye distortion to create a more expressive, campaign-led visual language. Created as a study in fashion storytelling for apparel, accessories and youth-focused lifestyle brands. Creative Direction · AI Visual Production · Virtual Model Direction · Fashion Editorial
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Dream Object — Spec Campaign for Kira Kira An independent speculative campaign created for Kira Kira, exploring how a small 3D accessory could become the centre of an immersive fashion world. I developed the creative direction around dreamy product storytelling, experimental perspectives, surreal scale and NANA, my virtual model, to move the product beyond a traditional product shot and into a complete visual campaign. Creative Direction · AI Visual Production · Virtual Model Direction · Product Editorial The concept was later noticed and reposted by Kira Kira on their official Instagram.
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