Nafisat Sanni - Email Designer's Work | ContraWork by Nafisat Sanni - Email Designer
Nafisat Sanni - Email Designer
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Nafisat Sanni - Email Designer

Designing Emails that converts for eCommerce & DTC Brands.

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Nafisat is ready for their next project!

Followed by Kraig M, Deniz U, and Okoye C

Lagos, Nigeria

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Lagos, Nigeria

Understanding how your design actually renders across devices, across email clients is what separates decorative design from email design that does a real job. Here's a live email I designed in Figma and built directly in Klaviyo, tested & previewed in a real inbox.
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Cover image for Email marketing (mock) design for Despiarta
Email marketing (mock) design for Despiarta
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Cover image for Email marketing (mock) design for Despiarta
Email marketing (mock) design for Despiarta
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Cover image for Glossier has one of the
Glossier has one of the most recognizable brand identities in beauty. But their welcome email is leaving money on the table. Below is my breakdown of what's working, what's not and what I changed. What Glossier gets RIGHT: ✅ Clean, consistent brand aesthetic ✅ They’ve got strong positioning copy ✅ The sticker callout creates genuine brand delight Good bonessss. The execution needed work 👇 What wasn't working: ✦ Discount code buried in plain body text ✦ 7 identical "Shop now" buttons - when everything's a CTA, nothing is ✦ Many products at once — feels like a catalog, not a recommendation Great aesthetic. But the conversion decisions aren't there. Here's what I changed 👇 ✦ Styled code block ✦ Single CTA above the fold ✦ Sticker moment moved up ✦ Social proof added Same brand DNA. More intentional. Every decision in an email is a revenue decision first, a design decision second. 6+ years as a brand designer — now going deep on email marketing design for DTC brands. Day 2 of 25. 👋🏾 #MakeItHappen30DayChallenge
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