Abi Bee

Tastes like a soft secret. A design exploration for a premium ice cream brand.

A quiet nod to where design comes from.

A commerce education platform. The biggest challenge was that it was the first of its kind, with no reference to guide me. So I learned commerce along the way, and built it.

Updated the illustration. Made it feel more grounded. Reduced the noise. Let the interface lead. Feels more balanced now.