Mya Joy Reeves
Creative marketer that connects brands with their audience.
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As Creative Director for my student organization, I was tasked with finding a creative way to increase crowd engagement and showcase the energy of our basketball games to current and prospective students. Instead of creating a traditional game recap, I decided to produce a Mic’d Up video that captured the experience from the crowd’s perspective. I gave students in the stands the microphone and captured their genuine, in-the-moment reactions to the action happening on the court. The goal was to create entertaining, authentic content that made viewers feel like they were part of the game-day experience.
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While working as a Marketing Intern for HomeCook, a startup supporting food entrepreneurs, I created an instructional video to help users navigate the platform and access helpful resources. In this video, I walk viewers through the process of registering their food business in Washington, DC, breaking down each step in a simple and easy-to-follow format. The goal was to make a potentially complicated process more accessible while demonstrating how users could utilize HomeCook’s platform.
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I created a series of short-form videos to market products from my Depop shop while experimenting with different content strategies. One video used seasonal marketing by turning an upcoming fall season into a reason to style my gold purse for different costume ideas. Another focused on lifestyle marketing, showing how the item could be incorporated into an everyday essential. The final video took a more direct approach, highlighting the bag’s beauty and spacious capacity to quickly communicate its value. These videos allowed me to experiment with different ways to make a product feel relevant, useful, and worth purchasing.
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