I created a series of short-form videos to market products from my Depop shop while experimenting with different content strategies. One video used seasonal marketing by turning an upcoming fall season into a reason to style my gold purse for different costume ideas. Another focused on lifestyle marketing, showing how the item could be incorporated into an everyday essential. The final video took a more direct approach, highlighting the bag’s beauty and spacious capacity to quickly communicate its value. These videos allowed me to experiment with different ways to make a product feel relevant, useful, and worth purchasing.