The median B2B SaaS website converts at 2.35%…
The top 10% converts at 11.45%.
That's a 5x gap.
Same traffic.
Same ad spend.
Same product category.
5x results.
Most SaaS founders read "average is 2-3%" and feel fine.
"We're at 2.8%. We're average."
Average is the trap.
I...