If we had $5,000 to fix a small business's marketing, here's where we'd put it ๐
$0 on positioning. No ad can fix unclear positioning.
$1,500 on the website. Fix the friction before buying traffic.
$750 on technical SEO. Great content can't rank if Google can't read it.
$1,000...
Your website doesn't need more pages. It needs a better job.
We keep seeing the same pattern: a pretty homepage, then 12 service pages, then 8 blog posts, and still nobody can tell what the business actually does.
The problem isn't how much is on the site. It's that nothing is...