Michael Reynoso
Brand Systems & Email Marketing for DTC Brands
New to Contra
Michael is ready for their next project!
Great content starts long before the first post is published.
Every project I work on begins with strategy:
• Business goals
• Audience
• Content pillars
• Customer journey
• Performance metrics
Design is an important part of the process but it's never the strategy itself.
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I try not to plan content around empty calendar slots.
Instead, I think about where the audience is in their journey and what information would be most valuable at that moment.
That's usually where better content starts.
#ContentStrategy #MarketingStrategy #MarketingSystems #CreativeProcess
Every piece of content should do more than fill a calendar.
Whether the goal is awareness, education, or conversion, content works best when it's built around a clear objective.
That's the mindset I bring to Content Strategy and Marketing Systems.
#ContentStrategy...
Good design makes ideas easier to understand.
Good strategy gives those ideas a purpose.
The strongest marketing happens when both work together.
That's the mindset I try to bring into every project.
A strategy is only useful if it leads to execution.
For this marketing case study, I mapped the customer journey into TOFU, MOFU, and BOFU stages to define what content should accomplish at each point. not just what it should look like.
The goal wasn't to create more posts.
It was...
