Mowi Muniandi's Work | ContraWork by Mowi MuniandiMowi Muniandi
Premium Brand Designer | Logo Design | Packaging | AI Artist
A full brand identity for Down Bad Denim Co., a premium small-batch denim label specialising in embroidery, rhinestone embellishments, and statement-making fashion.
The brief called for a visual identity that feels expressive, fashion-forward, and unmistakably premium — equally at home in a boutique window and on a social feed.
We built a complete brand system covering the logo suite, typography, color palette, packaging, and label design. Every decision was made to match the quality and boldness of the product itself. The brand identity captures the essence of its source – pure, intentional, and respectful of the resources that make it possible. From bottle design to packaging and digital assets, every touchpoint reflects a modern approach to purity, responsibility, and connection to nature.
Created for Brief Me Up's Brief 23, targeting wellness-focused individuals and eco-minded customers who value transparency, sustainability, and a refined relationship with what they consume. Paloma is a Mediterranean holiday residence designed as a calm retreat between sea, sun, and slow living. The challenge: build a brand identity that feels relaxed yet refined rooted in simplicity, light, and coastal ease.
The identity extends to primary deliverables including room keys and comprehensive branding guidelines, creating a complete system that invites guests into a space designed for escape and ease. Maison Mezian Full Brand Identity