Mosharof Hossain
SEO & Google Ads Specialist | Driving Organic & Paid Growth
A lead-generation Google Search Ads campaign designed for an accommodation and property letting business, focusing on attracting landlords and property owners who are looking to let their properties through a professional accommodation service.
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Project Overview :
An SEO growth project focused on improving organic visibility, attracting qualified search traffic, and turning search demand into measurable business growth.
The Challenge :
The business had limited organic visibility,
inconsistent search traffic, and significant untapped potential across valuable search terms.
SEO Strategy & Execution :
Conducted comprehensive keyword research.
Analyzed search intent and identified high-value keywords.
Optimized website structure and on-page SEO.
Improved existing content and content targeting.
Built and optimized internal linking strategies.
Identified technical SEO issues and recommended improvements.
Monitored organic traffic, rankings, and search performance.
Continuously refined the strategy using organic performance data and search trends.
Results & Impact :
Increased organic traffic by 135%.
Increased qualified organic leads by 62%.
Improved keyword rankings across strategically important search terms.
Increased organic visibility and search impressions by 148%.
Expanded visibility across high-intent search terms.
My Role :
• SEO Strategy.
• Keyword Research.
• Technical SEO.
• On-Page SEO.
• Content Optimization.
• Internal Linking.
• Performance Analysis.
Tools & Platforms :
• Google Search Console.
• Google Analytics 4.
• Google Tag Manager.
• Ahrefs.
• Semrush.
Business Value :
The focus was not simply on ranking higher. The strategy was designed to build sustainable organic visibility, attract more relevant users, and create a stronger foundation for long-term growth.
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🔍 Why Keyword Research Matters for SEO
Good SEO starts with targeting the right keywords — not simply the keywords with the highest search volume.
Strategic keyword research helps you understand:
• What your audience is searching for
• Their search intent
• Keyword competition
• Valuable ranking opportunities
• Which topics your content should target
The goal is simple: find the right keywords, reach the right audience, and build a stronger SEO strategy.
#SEO #KeywordResearch #SEOStrategy #DigitalMarketing #Contra
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This project demonstrates my ability to monitor keyword rankings and analyze website performance using SEMrush Position Tracking. I tracked targeted keywords, measured estimated organic traffic, evaluated average ranking positions, and identified high-performing pages to support data-driven SEO decisions.
By reviewing keyword movements, search visibility, and page performance, I provided actionable insights that can help improve search rankings and organic traffic through continuous optimization.
Tools Used:
SEMrush Position Tracking
Keyword Performance Analysis
SERP Monitoring
Organic Traffic Analysis
SEO Reporting
Skills Demonstrated:
Keyword Rank Tracking
SEO Performance Monitoring
Competitor Analysis
Search Visibility Analysis
Data-Driven SEO Strategy
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