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This project demonstrates my ability to monitor keyword rankings and analyze website performance using SEMrush Position Tracking. I tracked targeted keywords, measured estimated organic traffic, evaluated average ranking positions, and identified high-performing pages to support data-driven SEO decisions.
By reviewing keyword movements, search visibility, and page performance, I provided actionable insights that can help improve search rankings and organic traffic through continuous optimization.
Tools Used:
SEMrush Position Tracking
Keyword Performance Analysis
SERP Monitoring
Organic Traffic Analysis
SEO Reporting
Skills Demonstrated:
Keyword Rank Tracking
SEO Performance Monitoring
Competitor Analysis
Search Visibility Analysis
Data-Driven SEO Strategy
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A lot of ecom SEO advice ignores the fact that your catalog is constantly changing.
You optimize a product page, build authority to it over months, and then the product gets discontinued.
Now what?
If nobody planned for that URL, all that SEO value can end up pointing at a dead end.
Google can keep sending traffic there for a while, users hit a “no longer available” page, and the problem happens slowly enough that most stores never connect the two.
The fix isn't complicated. It just has to be decided in advance.
Direct replacement? Redirect to it.
No replacement, but the category is still a genuinely relevant destination? Redirect there.
Coming back soon? Leave the page up with a notify option instead of killing it.
Ecom SEO isn't just about getting product pages to rank.
It's about having a plan for when those products inevitably disappear.
SEO Optimization
Improved the website's visibility, rankings and organic traffic with strategic keyword optimization, on-page SEO, technical improvements and content enhancements
Even big sites like leapfrog have SEO blind spots. I audited 335+ pages and found missing canonicals, broken H1s, and metadata gaps. Delivered a structured 30-day action plan — prioritized by impact — to fix crawl issues, boost CTR, and improve search visibility at scale.
