Praction Studio
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Brand identity project for a Middle Eastern womenswear label exploring quiet presence and refined detail.
Feedback is welcome 🙏
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Rawasi is built on one clear belief: real value starts from the ground and is made to last for generations.
We shaped the brand through a Brutalist Luxury approach, removing noise and focusing on strength, structure, and permanence.
A strict, utilitarian system led by Swiss grids and bold negative space keeps the design functional, clear, and enduring.
At the center, a monolithic interlocking “R” stands as a fortress-like symbol of stability, inspired by Rawasi’s deep-rooted mountains.
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Transforming a generic fitness brand into a premium wellness destination that balances strength with mindfulness.
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LeadUP - LEADUP | Outcomes first, always.
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