Praction Studio

Brand identity project for a Middle Eastern womenswear label exploring quiet presence and refined detail. Feedback is welcome 🙏

Rawasi is built on one clear belief: real value starts from the ground and is made to last for generations. We shaped the brand through a Brutalist Luxury approach, removing noise and focusing on strength, structure, and permanence. A strict, utilitarian system led by Swiss...

Transforming a generic fitness brand into a premium wellness destination that balances strength with mindfulness.