"Cover Story · marks and patterns"
The brand’s seal becomes the cover system: a large scalloped seal holds the photo, a stamp carries the post’s big number, and each new post is pressed down like a rubber stamp in a six-second loop. It is suited to milestones, launches, and...
"Cover Story · dots and print"
Each post is presented as a new issue coming off a two-ink press, with the photo printed as a halftone in one ink and the type in the other. It is best for announcements, launches, and milestones, especially when the photo has one clear object...
"Cover Story · type as window"
The brand name becomes a magazine masthead, with the cover photo visible through its letters before the cover is pulled away and the next issue’s images fall through the name. It works for milestones, hiring, and launches, and suits a law firm and a...
"Fine Print · marks and patterns"
The asterisk is the brand’s mark, drawn in the brand colour. A grey photo sits inside a serrated seal and turns to brand colour only within the lens as it reads the footnote. The animation uses one continuous motion, with every mark ratcheting...
"Fine Print · dots and print"
A large mark contains the brand photo as a halftone or line screen, while a printer’s loupe glides over it and brings the fine print into focus at display size. The mark and print treatment are switchable, making it suitable for product launches,...