As part of the Novembro Azul "Papo Reto" campaign for Instituto Vencer o Câncer, we created a series designed to bring an important conversation about cancer closer to people through a direct and human approach.
Some stories need more than information.
They need conversation.
For Instituto Vencer o Câncer, we developed "Papo Reto", a video series created to approach cancer prevention, care and awareness through honest conversations.
The challenge was to communicate a sensitive subject...