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For TRATON Financial Services, the challenge was to turn the concept of time into a film that could represent the first year of the brand in Brazil.
We joined forces with @launchstudio.art and @lacuna.ag to develop a visual language around the idea of time as a force that moves the economy forward.
From the first concept to the final frame, we translated this idea into movement, connecting cinematography, motion design and VFX to make time feel tangible.
The result is a film that doesn't simply explain what TRATON Financial Services does.
It gives form to an idea.
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A motion-driven promo sequence created to transform product features and digital experiences into a concise visual narrative.
Smooth transitions, interface-inspired elements, and bold compositions help make the explainer informative without losing the energy of a promotional video.
DM us for SaaS promo videos, motion graphics, and product storytelling.
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CANTIN | You know our coffee. Meet the neighbors.
I found John James Audubon's The Birds of America (1827–1838) on Wikimedia Commons and in the National Gallery of Art's open collection, hand-coloured engravings where every bird is drawn life-size on the plant it lives on. I cropped seven public-domain plates, without captions or plate numbers, and trained a Recraft V4 Style on them that I called Audubon Aves do Brasil. Audubon never painted Brazil, so I used his way of drawing on Brazilian birds that live around our coffee farms. To tie it together I created CANTIN, an invented Brazilian coffee brand with the campaign line "You know our coffee. Now meet the neighbors." That brand is the twist, since his plates now sell a 2026 coffee on the poster, the campaign seal, the labels, the tins and the kraft bags.
How the neighbors were made, in 30 seconds.
Chaekgeori 2026 — The Shelves of Today
Chaekgeori were 19th-century Korean folding screens that painted a scholar's bookshelf as a portrait: no face, only books, brushes, porcelain and the objects that defined a person. I found these screens in the open-access collections of the Cleveland Museum of Art (CC0) and The Met (Public Domain), and trained a Recraft V4 Style on their flat reverse perspective, mineral pigments and indigo silk.
Then I asked the Style to paint the shelves of 2026: a streamer, a developer, a DJ, a student, a gamer, a podcaster, a designer and a remote worker. Each one is still a portrait without a person. The ring light sits next to the peony vase, the rubber duck next to the ink stone, the sleeping cat next to the clock. The genre was always about the objects that define us; it just needed new objects.
The project shows the full 8-panel screen, plus each shelf as its own folding screen.
Also on comments specific shelfs for
- Streamers
- Developers
- DJ
- Student
- Gamer
- Podcaster
- Designer
- Remote worker
📜 Archive references:
Books and Scholars' Accoutrements, Yi Taek-gyun, late 19th c. — Cleveland Museum of Art (CC0): https://clevelandart.org/art/2011.37
Books and Scholars' Possessions, anonymous — The Met (Public Domain): https://www.metmuseum.org/art/collection/search/73134
Books and Scholar’s Objects (Chaekgeori), 19th century: https://collections.artsmia.org/art/4812/books-and-scholars-objects-korea
🎨 Recraft project: https://www.recraft.ai/project/6ecc9616-9551-4dca-9ac8-df5b6ff3b6b5
🖌️ Try the Style: https://www.recraft.ai/styles/16bdb41a-58f0-4079-b0c5-c647f889b6d1
#recraftstyleschallenge
