I’ve been exploring how to present brand systems in a more structured, modern way. For Flip Side, I created this bento grid animation to showcase how the mascot, wordmark, and color system work together in a digital space. When branding for high-energy food markets, the digital presentation needs to be just as punchy as the physical packaging.

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Cover image for I recently completed the visual

I recently completed the visual identity for Flip Side, a street burger brand targeting the US and European markets. For this project, the goal was to marry the high-energy vibe of modern street food with a nostalgic, character-driven aesthetic. The Strategy: Market Positioning: Leveraged a "rubber-hose" mascot style to create instant brand recognition and approachability in a competitive urban landscape. The System: Implemented a strict 60-30-10 color rule using a palette of Golden Yellow (#F0A116), Red (#E5192D), and Dark Brown (#442D17) to ensure consistency across every touchpoint—from burger wraps to staff apparel. Scalability: Designed a versatile pattern system that works as well on a snack box as it does on a digital menu. Deliverables: Brand Strategy, Mascot Illustration, Pattern Design, and Packaging Systems. Looking to launch or rebrand? I’m currently accepting new projects here on Contra. Let’s build something memorable. #BrandIdentity #LogoDesign #MascotDesign #PackagingDesign #ContraIndependents #StreetFoodBranding #GraphicDesign

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Cover image for Precision-built for the Atlantic. I

Precision-built for the Atlantic. I recently wrapped up the visual identity for 64° West, a hydration brand that rejects the "friendly" UI of traditional sports drinks in favor of Industrial Minimalism. The Trilogy: Atlantic Blue (The Origin) Coral Crush (The Peak) Driftwood Botanical (The Recovery) This project was about more than just a logo; it was about building a "Monolith Manual" for a brand that feels heavy, stable, and elite. Check out the full case study on my profile.

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Cover image for Tired of faceless brands and

Tired of faceless brands and overseas call centers? So is SuperSolar. 🇦🇺 I recently wrapped up the brand identity and social media kit for Sydney’s newest solar leader. The goal was clear: move away from "digital-only" noise and back to local, face-to-face trust. ☀️ The Brand: SuperSolar ⚡ The Mission: 100% Australian-owned, in-person expertise. 📢 The Hook: "Bills Over." This project was about building a brand that feels like a neighbor, not a corporation. Check out the full identity below!

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Abdullahi Usman

Elite Logo & Brand Identity Designer