Perfectly Deep is a vinyl subscription service dedicated to electronic music. I was tasked with creating graphic artwork for each sub-genre. This approach was designed to help users navigate the website more intuitively. The use of a monotone palette emphasizes the underground nature of the genre, reinforcing the brand’s identity while maintaining a consistent, deep aesthetic that resonates with its audience. That reflects the core of the electronic music scene.
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Based in Basel, Switzerland, Swiss Original Cannabis is a prominent CBD cannabis brand. My involvement began with designing their logo and company identity, and as their brand flourished, our collaboration expanded to encompass diverse web, social media, interactive designs, POS material, tone-of-voice, and overarching strategies.
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AI Character Creation for SoMe, Ads, Stage Visuals.
Here are examples of characters I developed for two client campaigns: one for an online music store and another for a music festival. AI-generated characters bring new creative possibilities to brand campaigns, enabling unique storytelling and highly tailored visuals.