The challenge of this project was to create an identity for a company bringing AI into complex industrial environments, where trust and reliability matter just as much as innovation.
The direction was to balance these two worlds: a...
Digestive health for little ones doesn’t need to look clinical to feel credible.
For Belly Balance, I took the brand in a more joyful, approachable direction — using soft colors, playful illustrations, and a clean packaging system to make the product feel friendly without losing...