Digestive health for little ones doesn’t need to look clinical to feel credible.
For Belly Balance, I took the brand in a more joyful, approachable direction — using soft colors, playful illustrations, and a clean packaging system to make the product feel friendly without losing clarity.
The goal was simple: turn a functional product for babies and toddlers into something parents would feel good choosing every day.
I got to work with the dreamiest new brand and photography to translate into a more editorial Shopify experience for a beauty subscription brand. Even better, the new site helped increase subscriptions and hit the brand's goal after launch. ✨ Check it out.
Check it out, I just uploaded a case study on a brand project for Bluem, an activewear brand from Vancouver, CA.
Look through the case study to see some of my thoughts, and the project in full, worth the time!